Burlington Stores sees more productivity in smaller prototype stores

Smaller is better, at least for Burlington Stores, Inc. Despite reducing store size to the new 25,000-sq-ft. prototype, total store sales volumes remain comparable, with a significant increase in sales per square foot productivity, and a decrease in occupancy costs compared to the former large boxes, many of which were 80,000 square feet and larger.

The transformation includes flexible fixtures, enhanced signage and brighter lighting. Burlington plans to have 1,500 stores by 2028, with 80% of new store openings reflecting the new smaller format.

Read more: Burlington’s Transformation: Downsizing Stores and Growing (Women’s Wear Daily)