Nike will open first U.S. Jordan-branded “World of Flight” store in Philadelphia

Nike is launching its first U.S. “World of Flight” flagship store dedicated to the Michael Jordan brand. Opening October 10 at 1617 Walnut Street in Philadelphia’s historic district, the store joins a lineup that includes World of Flight flagship stores in Milan, Tokyo, Seoul, Beijing and Mexico City.

The new World of Flight flagship store in Philadelphia is about 7,000 square feet on two-levels.

World of Flight is meant to be a next-gen “destination retail” experience combining culture, story, exclusivity, comfort and artistry in a way that ordinary Nike or other smaller Jordan stores don’t typically attempt. The typical Nike Jordan stores—mostly operating in China and parts of Asia—have broader product range (performance, sport, running, casual) rather than a deep focus on Michael Jordan himself and the basketball culture.

Michael Jordan played his last NBA game in Philadelphia in 2003.

Read more: Nike’s Jordan Brand Lands Its First U.S. ‘World Of Flight’ Store In Philadelphia (Forbes)