Dine Brands Global to grow dual Applebee's / IHOP co-branded restaurants

Come for the breakfast and stay for the after-dinner drinks.

Dine Brands Global is accelerating its Applebee's Neighborhood Grill + Bar and IHOP co-branding restaurant strategy, with plans to grow the dual-concept model from the current 20 units to 80 by the end of next year.

The co-branded restaurants' signage features both concepts prominently and there are themed dining areas for each concept with a shared menu, entrance, kitchen and staff.

Customers can order from either menu regardless of seating area. The cross-brand appeal – such as Applebee's sales in the morning and IHOP sales at dinner – has resonated with guests, with 15% or more of sales for each brand occurring during the other's traditional hours.

Dine Brands Global, headquartered in Pasadena; owns, franchises and operates restaurants under the brands Applebee's Neighborhood Grill + Bar, IHOP, and Fuzzy's Taco Shop. It is one of the world's largest full-service dining companies and has more than 3,500 restaurants in 19 international markets.

Read more: Applebee's and IHOP plan to open a lot more co-branded locations (Restaurant Business)