GoTo Foods is rolling out Cinnabon Swirl, a new QSR concept that combines treats from Cinnabon and Carvel
/GoTo Foods is rolling out a new fast food concept called Cinnabon Swirl®.
That’s important because GoTo Foods (formerly known as Focus Brands) is already a very large and proven privately-held company that owns and operates Auntie Anne's, Jamba, Moe's Southwest Grill, Schlotzsky's, Mcallisters Deli, Cinnabon and Carvel in more than 6,600 locations in all 50 states and over 65 countries and territories around the world.
The new QSR concept is a mashup of Cinnabon and Carvel that offers desserts, ice cream and warm cinnamon rolls. The key menu item is a Bonini, a treat that features a swirl of Carvel vanilla soft serve ice cream inside a freshly baked warm cinnamon bun, which will be baked on premises.
The first location will open in Hillsboro, Ore. (Portland) in May 2025. New locations will follow with stores this year in Peoria, Ariz. (Phoenix), Kennesaw, Ga. (Atlanta) and Pasadena, Calif. (Los Angeles).
GoTo Foods already has more than 30 Cinnabon Swirl locations in the pipeline, and Jim Holthouser, CEO of GoTo Foods wants to make this new concept into “the most irresistible dessert destination” in the industry.
While there are already some dual Cinnabon-Carvel restaurants that house both stores under the same roof, just as there are Dunkin' and Baskin Robbins combo locations, Cinnabon Swirl is the first to fully blend the two brands in one menu as a combined concept store.