Beyond Inc. buys Kirkland's brand enabling new store conversions
/With the newly announced acquisition of Kirkland's by Beyond, Inc., capital is being made available to Kirkland's to accelerate store conversion plans in its rollout of Bed Bath & Beyond Home stores as well as Overstock stores and continue plans for opening buybuy BABY and Bed Bath & Beyond True Blue stores, according to Amy Sullivan, CEO of the 314-store Kirkland’s Home chain.
Beyond's acquisition mostly involves Kirkland’s trademarks that contain “Kirkland,” along with certain related assets, with the intent to license the trademarks back to Kirkland’s for use in connection with their existing retail stores and associated e-commerce websites. It's a marriage made in heaven at a time when Kirkland's needs operating capital and CapEx to convert selected stores into the beloved Bed Bath and related store concepts.