Alphabet Inc. continues to open Google branded stores

Alphabet Inc. continues to open Google Stores, although at a slow and measured pace.

In 2025, new Google Stores opened at the Third Street Promenade in Santa Monica and at the Domain NORTHSIDE in Austin with a third under construction at Aventura Mall north of Miami and a fourth in Washington, D.C.’s Georgetown neighborhood.

In 2024, a Google Store opened on Newbury Street in Boston and one in Oakbrook Center near Chicago. The new stores to open later this year makes nine for Google, not counting pop-ups that previously opened and closed. Google's first permanent retail store opened in the Chelsea neighborhood of New York City in June 2021.

All except the Aventura interior mall location have exterior entrances. Sizes range from 2,257 sq. ft. for the Domain store to as high as 7,000 sq. ft. for the Georgetown store where the company signed a 10-year lease with EastBanc. JLL was the tenant rep for Google in the lease transaction with EastBanc.

The Google Store typically sells Google devices, accessories and merchandise, including Google phones and Chromebooks. The Georgetown store will also have on-site device repair, trade-ins and support for device installation, setup and troubleshooting, similar to the Apple Stores.

Unlike Apple, which runs its own stores, the Google stores are operated by
Mosaic North America, which hires staff and handles inventory and transactions. Mosaic has been operating Google Stores since its first pop-up opened in 2016.

The Google Store is planning an international expansion with large ~15,000 sq. ft. locations planned for New Delhi and Mumbai possibly in 2026. It appears like the physical retail presence for Google Store rollout is working and more will be announced soon.

Read more: The eighth Google Store will be in Miami (9to5Google)