Will Texas Roadhouse ramp up expansion of Bubba's 33 and Jaggers?

One of the best moderately priced dining concepts you can add to a retail property is Texas Roadhouse, a fast growing 673-unit steakhouse chain that has been opening about 30 restaurants a year.

But did you know that the publicly-traded company also operates two other concepts Bubba's 33 (a sports bar concept) and Jaggers (a fast casual concept offering burgers, chicken sandwiches, salads and shakes)? Both of these concepts are doing phenomenally well. Just last year, Bubba’s systemwide sales leapt more than 20%, and Jaggers rose 58%, according to Technomic, Inc. data.

With numbers like that, the company is poised to ramp up expansion in what has been a very conservative approach in recent years. Bubba’s opened four locations in 2024 and will add seven in 2025. Jaggers, meanwhile, has opened just 15 restaurants over the past 10 years.

Jerry Morgan, Texas Roadhouse, Inc. CEO, noting that the pipeline for Texas Roadhouse is still strong as well, suggests that the company is clearly starting to tip in the direction of further expanding Bubba's 33 and Jaggers.

Read more: Texas Roadhouse to ramp up development of its smaller concepts (Restaurant Business)