Urban Outfitters will launch new Maeve store concept; first store in Raleigh, N.C.

Anthropologie has launched a new store concept based on its popular private label branded merchandise called Maeve.

The first Maeve store will open Oct. 1 in Raleigh, N.C., according to Anu Narayanan, president of Anthropologie women’s and home. The store will be located in the open-air lifestyle center The Village District.

Maeve's customer appeal is rooted in its accessible yet upscale pricing, with styles that blend casual Generation Z sensibilities and office-ready looks. Genzers (individuals born roughly between 1997 and 2012) are now the most important up-and-coming generation of consumers comprising one fifth of all U.S. consumers. Gen Z's global spending power is expected to grow to $12.6T by 2030.

Read more: Anthropologie launches sub-brand Maeve as a new standalone brand (Glossy)