Busiest shopping day predicted for 2025 is Black Friday with Super Saturday as second busiest
/If you are in the process of planning staffing and holiday hours for the upcoming busy holiday season, Sensormatic Solutions predicts U.S. in-store traffic for the holiday season will be about the same as last year. Predicted foot traffic ranked in order from highest to tenth highest in 2025 are:
Nov. 28 (Black Friday)
Dec. 20 (Super Saturday)
Dec. 13 (Second Saturday in December)
Dec. 21 (Super Sunday)
Dec. 26 (Boxing Day)
Nov. 29 (Saturday after Thanksgiving)
Dec. 23 (Tuesday before Christmas)
Dec. 6 (First Saturday in December)
Dec. 27 (Saturday after Christmas)
Dec. 19 (Friday before Christmas)
The Friday after Thanksgiving, the last Saturday before Christmas and the two to three Saturdays leading up to Christmas are almost always the top shopping days in terms of foot traffic. In 2025, as in previous years, Black Friday (the day after Thanksgiving) and Super Saturday (the Saturday before Christmas) will be the busiest shopping days of the year.
Sometimes Super Saturday surpasses Black Friday in total retail sales, especially in years when Christmas falls on a Monday or Tuesday. In fact, when Christmas falls on Monday, Super Saturday is referred to as Panic Saturday because it’s the last full shopping day before Christmas Eve. In 2025, Christmas falls on Thursday.
Last year, there were 26 days between Thanksgiving and Christmas. In 2025, we will experience a similar length of the traditional shopping season as last year with 27 days between Thanksgiving and Christmas, so just one extra day of shopping.
The span between Thanksgiving (4th Thursday in November) and Christmas (always on Dec. 25) can vary depending on the calendar. The shortest gap is 26 days when Thanksgiving falls on its latest possible date, which is November 28. That's what we experienced in 2024. The maximum number of days is 32 when Thanksgiving falls on the earliest possible Thursday in November. That’s nearly an extra week of holiday shopping compared to the shortest years.