China-based beverage retailer Mixue is expanding in U.S. from coast-to-coast

On a recent visit to Midtown Manhattan, I was surprised to find long lines of more than 100 customers waiting to order from the new MIXUE Group beverage outlet on New York’s 8th Avenue. Most in the queue appeared to be of Asian descent, where Mixue is better known than Häagen-Dazs Shops.

The Chinese beverage giant Mixue is rapidly expanding globally, and in late 2025 entered the U.S. market for the first time with stores in Los Angeles (on Hollywood Blvd.) and New York (pictured below near the Port Authority bus terminal), with plans to rapidly open more locations in the U.S. and across the Americas.

The store leverages its massive supply chain to offer ultra-affordable ice cream (cones for $1.19) and specialty beverages including $1.99 for iced lemonades, $2.99 for lattes and bubble teas starting at $3.99.

Mixue is already the world's largest beverage chain by store count, with over 53,000 locations, surpassing Starbucks and McDonald's in store count but not in sales volume. By comparison, Starbucks has about 40,000 stores in 88 markets. Subway has about 37,000 locations and KFC has just over 30,000.

Most of Mixue’s stores are in China, but the company also operates about 4,700 stores across 13 additional countries including Australia, Japan, South Korea, Thailand, Malaysia and Singapore.

For Mixue's U.S. expansion, CBRE (specifically Jordan Kaplan, Eric Gelber and Jessica Tauber) represented them in New York City for key upcoming locations like Tribeca and Downtown Brooklyn, while Matthews™ (Scott Lifschultz and Myles Bazoian) represented Mixue for the Hollywood Boulevard flagship store, with additional tenant support from Elevate Crest Properties.