Crunch Fitness is expanding in neighborhood and community centers
/Crunch Fitness continues to expand.
Chequan Lewis, president of Crunch Fitness says the company is planning around 100 new locations, domestically and internationally, for 2026. In 2025 alone, Crunch signed leases for approximately 4.27 million square feet of space, which is a 48% jump from 2024, according to CoStar Group.
Lewis said that the most successful Crunch locations are those that fit seamlessly into a member’s daily routine, for example, locations anchored by grocery stores, discount retailers and everyday service businesses.
Affordability, convenience and efficiency are what consumers prioritize, and the company’s site selection strategy is built around those principles, he told Chain Store Age.
Grocery-anchored centers illustrate this approach well. Crunch’s peak hours — typically between 5 and 6 p.m. — align naturally with after-work shopping trips, allowing both the gym and neighboring tenants to benefit from shared foot traffic.
Adaptive reuse has also become a key strategy for landlords. Crunch is repurposing second- and third-generation retail spaces into gyms, reducing build-out costs while taking advantage of established, high-traffic locations that are already familiar to its target customers.